The Lares Institute and APCO Worldwide Publish Study on Consumer Views of Privacy

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The Lares Institute is focused on helping companies use information in a responsible way, and a core component of that effort is helping companies better understand what consumers think about information and its role in society. In 2011, the Lares Institute released “The Demographics of Privacy—A Blueprint for Understanding Consumer Perceptions and Behavior.” This white paper build upon the framework first proposed in “Privacy 3.0—The Principle of Proportionality,” as well as “The Federal Trade Commission and Privacy: ...

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